Empower your sales team
Business Development that just works
Real People. Real Campaigns. Real Sales.
Real leads. real sales.
Get interested B2B leads every month and the support you need to close them.
Smart, strategic outreach
We combine intelligent targeting with expertly written, personalised messaging across email, phone, and social to get you noticed – by the right people.
Work with the Experts
Our onboarding marketing consulation gives you a comprehensive marketing analysis, SWOT analysis and competitor analysis to help drive your business in the right direction.
How it works
Step 6
We’ll send your leads to you for you to do what you do best, turn them into sales!
Step 5
Once we’ve warmed up a lead we’ll enrich their data with all the relevant information you’ll need to build on that connection.
Step 4
AI-powered testing continuously refines subject lines, email content, and call-to-action strategies, allowing us to optimise every aspect of the campaign in real-time.
Step 3
We use advanced tools to craft messaging tailored to each individual prospect using their name, company, LinkedIn, news mentions and more.
Every message we send is a conversation starter, not another for the spam folder.
Step 2
We select target data based on demographics and firmographics ensuring outreach to the right decision-makers.
Step 1
We begin with an in-depth discussion to understand your business, target audience, and campaign objectives.
Why us?
⚡️ Hyper-Personal Outreach at Scale
We combine human strategy with cutting edge AI tools to send outreach that feels one-to-one – even when it’s one-to-many. Your prospects get messages that actually resonate.
🚀 Built Like a Startup. Works Like a Partner.
We move fast, stay agile, and care deeply – just like a startup should. We’re not here for a quick win.
We want to grow with you, becoming your trusted business development team, not just another vendor.
🧍♂️ No Robots Posing as People
Sure, we use advanced tools – but we never let tech take over the conversation. Your brand voice stays authentic, human, and respectful.








Got questions? We've got you covered!
What makes Shelbow different from other lead generation companies?
At Shelbow, we focus on genuine, high-quality leads, not vanity metrics. We believe that honest communication, intelligent targeting, and ethical outreach create lasting growth for your business. We don’t cut corners, and we don’t chase numbers that don’t lead to real sales.
What industries do you work with?
We primarily support B2B companies across a wide range of industries including technology, professional services, finance, and more. If you’re selling to other businesses, we can likely help you.
How do you generate leads?
We combine targeted and personalised email marketing, intelligent telemarketing, and strategic social media management to reach your ideal customers. Each campaign is customised to your audience and your sales goals, ensuring the right message reaches the right people at the right time.
How do you ensure the leads are high quality?
We focus on relevance and intent, not just volume. Through careful research, smart list-building, and genuine outreach conversations, we aim to deliver leads who are truly interested in your product or service, not just anyone willing to fill out a form.
Do you provide fully qualified leads?
Yes, we can provide Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) depending on your needs. We’ll work with you to define what a “qualified lead” means for your business before the campaign starts.
Is there a minimum contract length?
We offer flexible engagement options, but because good business development is a long-term strategy, we recommend a minimum three-month partnership to see full results. That said, all agreements are based on a monthly rolling engagement.
How much does it cost?
Our services start at a cost of £999pm for a tailored outreach campaign.
Can you act as our outsourced business development team?
Absolutely. Many of our clients treat Shelbow as their external business development department. We integrate closely with your team, learn your brand and goals, and act as a seamless extension of your sales effort.
How do we get started?
Simple, just contact us for a free consultation. We’ll discuss your goals, your ideal customer profile, and build a custom strategy to start delivering results.
Why should we pick you?
Focus on true ROI: You reject fluff metrics and prioritize leads that actually turn into revenue.
Longevity and partnership: Framing Shelbow as a long-term business development department, not just a short-term service provider.
Multi-channel expertise: Combining email marketing, telemarketing, and social media in a coherent system that includes warm outreach and retargeting.